Kyoto moves on an old clock in summer. Temple roofs hold the heat. The Kamo River gathers evening walkers. The city prepares for Gion Festival. Stone lanes, wooden signs, university campuses, craft workshops, shrines, hotels and small bars all carry the memory of an older capital. From July 1 to July 3, 2026, another clock runs through that city: the clock of startup pitches, investor meetings, AI demos, biotech founders, crypto sessions, student entrepreneurs, corporate innovation teams and overseas capital looking for the next Japan.
IVS2026 is one of Japan’s largest startup conferences. Its main venues are Kyoto Miyakomesse, Hotel Okura Kyoto, ROHM Theatre Kyoto and other sites across the city. The official event page lists the dates as July 1–3, 2026, the organizer as the IVS KYOTO Executive Committee, and the theme as “Japan is Back.” It advertises more than 13,000 registered participants. That makes IVS2026 more than an industry gathering. It is a public display of where Japan’s startup culture thinks it is going.
The phrase “Japan is Back” is not a small slogan. After the bubble economy collapsed, Japan spent decades under the shadow of low growth, deflation, aging demographics, weak risk capital, slow decision-making and the rise of foreign platform companies. The country has been declared “back” many times before. Sometimes it was a wish. Sometimes it was marketing. Sometimes it was policy optimism. IVS2026 asks a sharper question: this time, can Japan prove it?
What IVS is
IVS, originally Infinity Ventures Summit, began in 2007. That was before the startup world became a regular part of Japanese newspaper business pages. The smartphone revolution had only begun. Cloud software, social media, mobile gaming, fintech, SaaS, generative AI and modern startup financing would arrive in waves over the next two decades.
IVS was not built only as a lecture series. Its value was the room itself: founders meeting investors, major companies meeting small companies, government officials listening to entrepreneurs, overseas guests discovering Japanese teams, journalists following the heat of the market, and young builders finding others who spoke their language. For the Japanese startup world, IVS became a thermometer. Once a year, it showed where the heat was.
The 2026 edition sits at an interesting point in that history. IVS describes itself as a conference founded in 2007 and now in its 32nd edition. That means it has lived through the global financial crisis, the Great East Japan Earthquake, the smartphone boom, Abenomics, COVID-19, the rise of SaaS, the crypto cycle, and the generative-AI shock. Fashions in startups changed. The conference remained a place to gather.
Why Kyoto matters
Holding IVS2026 in Kyoto is not neutral. Kyoto has been a cultural capital since the founding of Heian-kyo in 794. Even after political power moved to Tokyo, Kyoto continued to carry a deeper identity through temples, tea, crafts, townhouses, universities, tourism and traditional industries.
But Kyoto is not only an archive. It is also a technology city. Kyoto University and other research institutions sit near companies such as Kyocera, Murata Manufacturing, Omron, Shimadzu, Nidec and Nintendo. Precision instruments, materials, medical research, robotics, entertainment, design, tourism and deep technology all share space with older cultural industries. That mixture gives Kyoto a rare startup vocabulary: old craft and hard tech, quiet streets and global capital, temples and software demos.
In September 2025, Kyoto City announced that IVS2026 would return to Kyoto for the fourth consecutive year, describing it as a three-day gathering of innovators and a conference the world would watch. That municipal framing matters. Kyoto is not treating IVS as a private event that happens to rent local halls. It is treating IVS as part of the city’s economic and international strategy.
The choice is clever. Tokyo is the city of capital and headquarters. Osaka is the merchant city and post-Expo implementation hub. Fukuoka has become known as an entrepreneur-friendly regional city. Kyoto adds history, universities, culture, international familiarity and walkable density. A startup conference needs more than stages. It needs a city where accidental conversations can happen.
The provocation of “Japan is Back”
The 2026 theme, “Japan is Back,” is deliberately provocative. Back from what? Back to what? Not, surely, back to the 1980s manufacturing superpower model. A more convincing interpretation is that Japan is trying to return as a different kind of industrial country: one built around AI, semiconductors, robotics, biotech, space, disaster technology, tourism, finance, energy security and the reinvention of regional cities.
Government policy points in the same direction. In 2022, Japan announced a Startup Development Five-year Plan built around people, capital and open innovation. JETRO describes the plan as a major effort to create an ecosystem that nurtures startups in Japan. METI has followed with startup policy, M&A guidance, impact-investment initiatives and efforts to draw global capital into the Japanese market.
But policy alone does not change culture. Japan’s startup environment has long wrestled with familiar problems: high perceived cost of failure, big-company employment norms, slow commercialization of university research, a small M&A market, limited exit routes, weak global investor links and a tendency to treat entrepreneurship as unusual rather than normal. Those things cannot be fixed by one law. They change when people gather, success stories compound, failures become speakable, students see role models, and capital begins to circulate.
That is why a conference like IVS matters. In the same city, founders meet others wrestling with the same questions, first-time CEOs hear from people who have failed before, corporate innovation managers meet young teams, students see that entrepreneurship is not imaginary, and foreign investors can test whether Japan’s startup story is becoming real. Statistics matter, but culture changes when people occupy the same room.
LAUNCHPAD as theater and discipline
One of IVS’s signature programs is LAUNCHPAD. In 2026, 15 finalists are scheduled to pitch on July 3 at the Main Hall of ROHM Theatre Kyoto. IVS describes LAUNCHPAD as one of Japan’s largest pitch contests, now in its 20th year, with alumni that include more than 60 exit companies and more than ¥300 billion in total funding raised.
That record matters because Japan long lacked enough public stages for startups. Silicon Valley had demo days, investor networks, founder communities, tech media and an acquisition market. Japan had excellent engineers and serious business customers, but fewer places where a founder could compress a company’s story into a short, high-stakes presentation and turn attention into capital, customers or talent.
LAUNCHPAD makes the pitch a craft. In a short time, a founder must explain the problem, why now, why this team, what traction exists and how large the market can become. It is the opposite of the long internal corporate document and the slow ringi approval process. It is brief, exposed, numerical, emotional and future-facing. For Japanese business culture, that is more than a contest. It is training.
IVS CORE and the value of closed rooms
IVS2026 also introduces or expands the role of IVS CORE, an invitation-only area at Hotel Okura Kyoto. The official IVS CORE page describes it as a closed conference for about 1,000 executives, investors and decision-makers, held on July 1 and 2, with off-the-record sessions.
There is a reason to combine an open festival with closed rooms. Public conferences create energy, visibility and serendipity. Closed rooms move larger capital, corporate partnerships, M&A conversations and policy alignment. A startup ecosystem needs both. Too much openness produces applause without decisions. Too much closed discussion produces deals without new blood. IVS2026 tries to run both machines inside the same city.
That structure also reflects Japan’s next challenge. The country has large companies, banks, trading houses, universities, local governments, national agencies and deep technical talent. But they do not naturally move at startup speed or accept startup risk. A closed decision-maker layer can help convert conference heat into actual commitments.
Foreign capital and the changing view of Japan
For Japan’s startup ecosystem to mature, foreign capital has to matter more. The government’s five-year plan includes the attraction of foreign entrepreneurs and investors. JETRO has also highlighted startup visas and efforts to make Japan easier for global founders and capital.
For many overseas investors, Japan used to look like a large but slow market: high-quality consumers, strong technical companies, stable institutions and clear social problems, but also language barriers, slower decision-making, a thinner M&A market, conservative stock-option practices and fewer globally fluent startup teams.
That assessment is changing, at least partially. A weaker yen makes Japanese assets look cheaper. Geopolitics has made Japan more important in semiconductors, AI, cybersecurity, defense, space and energy security. Aging is a national crisis, but it is also a test market for robotics, medical technology, care systems, mobility, automation and regional redesign. For overseas investors, Japan is not only a mature market. It is an advanced problem laboratory.
Kyoto’s silence and startup noise
The charm of IVS in Kyoto is the collision between quiet and noise. In the morning, the city still belongs to temples, schoolchildren, commuters, shopkeepers and the river. By midday, the conference halls fill with AI, funding, product strategy and global expansion. By night, founders and investors continue the conversation in small restaurants and hotel lobbies.
A Tokyo event can be swallowed by Tokyo’s speed. An Osaka event can lean naturally into commerce and implementation. Kyoto does something different. It thickens time. A pitch about a two-year-old company takes place inside a city that has been accumulating memory for more than a millennium. That may sound poetic, but it matters. It pushes founders to ask whether they are building an app for a cycle, or a company that can endure.
Startups are often discussed only in terms of speed. The strongest companies need speed and durability. Kyoto visualizes that contradiction. People arrive to change the future while walking through a city built from things that did not disappear. That is part of IVS2026’s beauty.
Japan.co.jp view
IVS2026 should not be judged only by attendance, stage lighting or social-media energy. The real test will come later. Does capital move? Do overseas investors return? Do university technologies become companies? Do students choose entrepreneurship? Do big companies acquire startups instead of only partnering with them? Do regional cities treat startups as economic strategy rather than decoration?
Still, IVS2026 matters because it can create the feeling that the air is changing. In Japan, entrepreneurship was once treated as an odd path. Now AI, robotics, biotech, space, tourism, education, finance, disaster prevention and regional survival are all startup themes. These are not side issues. They are central national questions.
“Japan is Back” is not yet a proven fact. It is a hypothesis that must be tested by founders, customers, investors and time. But if more than 10,000 people gather in Kyoto for three days to act as if the hypothesis might be true, that is already a beginning. For a few days in July, the old capital becomes the startup capital. That image alone may slightly change Japan’s future.
Reader guide
| Item | How to read it |
|---|---|
| What is happening | IVS2026 is being held in Kyoto from July 1 to July 3 under the theme “Japan is Back.” |
| Why it matters | It brings together founders, investors, corporates, government, students and overseas participants at a moment when Japan is trying to rebuild its startup ecosystem. |
| Why Kyoto matters | The city combines history, universities, global cultural visibility and deep-tech companies, giving Japan an alternative startup stage to Tokyo. |
| What to watch | LAUNCHPAD, IVS CORE, side events, student programs, crypto, AI, biotech and overseas-investor participation. |
| Japan.co.jp view | This is not just a conference. It is a public test of whether Japan’s industrial culture can become more entrepreneurial. |
Sources and references
This article draws on IVS official pages, Kyoto City announcements, JETRO and METI startup-policy material, the Cabinet Secretariat Startup Development Five-year Plan, and reporting on IVS2026 LAUNCHPAD and Japan’s startup ecosystem.
